Viral Video Discussion & an update

Please explain why some videos go viral, a discussion.

Royalty Free Music
Fur Elise (Bagatelle in a Minor)
Audiomagic Royalty Free Stock Music Library 2:
Classical/Piano / Audiomagic Music Studios
Bought on iTunes

Link to the hot pepper jelly video:
https://www.youtube.com/watch?v=gTZwIUuhyqA&index=42&list=PL1681597E3AE8A69D

With the addition of six small Espelette peppers I had enough to make two batches of Hot pepper jelly, six 500ml jars. I use my dried Thai chillies instead of jalapeño peppers and quite a lot of it so mine is fiery hot great with cream cheese on crackers or bagels.

The Method:

Ingredients:
390 g finely chopped red bell
peppers
185 g finely chopped green bell
peppers
20 g finely chopped jalapeno
peppers
235 ml apple cider vinegar
50 g powdered pectin
1000 g white sugar
Directions:
1. Sterilize 6 (8 ounce) canning jars and lids according to manufacturer's instructions. Heat water in a hot water canner.
2. Place red bell peppers, green bell peppers, and jalapeno peppers in a large saucepan over high heat. Mix in vinegar and fruit pectin. Stirring constantly, bring mixture to a full rolling boil. Quickly stir in sugar. Return to full rolling boil, and boil exactly 1 minute, stirring constantly. Remove from heat, and skim off any foam.
3. Quickly ladle jelly into sterile jars, filling to within 1/4 inch of the tops. Cover with flat lids, and screw on bands tightly.
4. Place jars in rack, and slowly lower jars into canner. The water should cover the jars completely, and should be hot but not boiling. Bring water to a boil, and process for 5 minutes.